BIOCOM CALIFORNIA
The Ask
Biocom California is California's leading life science advocacy organization– accelerating life sciences. As a membership organization, Biocom California connects ideas to innovation to implementation, offering life science companies a connection to a community of experts in venture capital, real estate, manufacturing and equipment, and workforce development. Biocom California needed a platform for sharing these stories with the world.
The Answer
Building on Biocom California’s partnership with Grizzly in creating a new visual identity, digital experience, and messaging framework, we capitalized on this new brand launch in crafting a campaign geared toward member retention and recruitment. 'Your Story is Our Story' is a member-focused campaign that celebrates the personal and professional impact individuals have experienced within life science and the influence they've created within the industry.
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