Gordon rush
The Ask
Gordon Rush has been crafting quality men's footwear and building a legacy of luxury for over 20 years. Rooted in quality and timeless design, the brand has been an industry leader and Nordstrom's top-selling men's formal footwear brand for decades. With the shifting retail landscape, Gordon Rush knew that their brand needed to adapt to an e-commerce model without sacrificing its classing designs and philosophy of quality & craft.
The Answer
Working closely with the Gordon Rush team and product designers, I led a team to create a fresh take on their visual identity system—building on the brand's heritage and history through a modern lens. With a refreshed identity system, modern art direction, and a new digital experience, Gordon Rush is reaching customers outside of the retail space and providing e-commerce experiences that match the craft of its product.
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