The eBike industry has seen a meteoric rise in popularity as consumers move toward sustainable transportation to lower their environmental impact through commuting. Enter Pedal. A challenger brand to other eBike brands, Pedal bridges the gap between sustainability and adventure with its line of bikes built for on and off-road abilities. Pedal needed not only to keep up with but to make laps around their competitors with a seamless e-commerce experience built to bring the excitement of being behind the wheel to life.