CHameleon COld Brew
The Ask
Prior to its acquisition by Nestlé, Chameleon Cold Brew was the leader in producing certified fair-trade organic concentrated cold brew coffee for decades. While Chameleon had seen success in retail through partnerships with giants like Whole Foods, Target, and others, they had done very little in the direct-to-consumer space.
The Answer
Chameleon's history as innovators and makers would become a platform to celebrate an entirely new audience of makers for their cold brew concentrates and ready-to-drink beverages. Visiting their headquarters in Austin, Texas, and tapping into a community of makers, I produced content and stories that would bolster Chameleon's dominance in the market—connecting their love for the craft with others.
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