Corza medical
The Ask
When a patient's life is on the line, every minute counts. The last thing surgeons need is to question their decisions, their tools, and their teams. Corza Medical, formerly Surgical Specialities, is a better surgical experience for the surgeons who know best– providing medical teams with the tools they need to perform life-saving work without compromising on cost and quality. Corza Medical needed to build a brand from the ground up that would build on Surgical Specialities' reputation in the industry and a strategy for product architecture and marketing of their new product families.
The Answer
Collaborating with Corza's new executive leadership and product experts, we established a new brand platform: Let's operate. Building on this, we created a flexible yet cohesive visual language for the brand and its family of brands and products—paving the way for continued growth for the organization with surgeons at the center.
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