MICROSOFT - WINDOWS ENGAGEMENT
The Ask
Windows Engagement, an internal organization at Microsoft, comprises three teams that create products, software, and content to shape Windows customers' daily experiences. As a newly formed organization, it needed a foundational brand strategy & visual identity to act as a rallying cry and point of pride for these creators.
The Answer
Through workshops, brainstorms, stakeholder interviews, and collaboration with individuals across Microsoft's ecosystem, we rooted the team's technical work in a human story: Impact People. With its new visual identity as a flag, the Windows Engagement team became the go-to organization for collaboration—building trust, communication, and shared purpose every day.
SERVICES:
