Pedal Electric
The Ask
The eBike industry has seen a meteoric rise in popularity as consumers move from four wheels to two, seeking sustainable transportation that also lessens their environmental impact through commuting. Pedal needed not only to keep up with but also to make laps around its competitors with a seamless e-commerce experience built to bring the excitement of being behind the wheel to life.
The Answer
Stakeholder workshops, market research, and UX strategy led to creating a digital experience rooted in story and connecting Pedal's commitment to cutting-edge technology and design with its dedication to the conservation of natural resources. Evolving the brand's visual identity throughout the UI design phase, we created a whole new brand and shopping experience for customers looking to hit the road.
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