Ankari Floruss
The Ask
Founded by two of today's top menswear influencers, Moti Ankari and Marcel Floruss, Ankari Floruss is a footwear brand built based on a capsule footwear collection concept– making fashion and luxury designs available to all. A new brand, Ankari Floruss needed a messaging framework for their revolutionary capsule approach to footwear and digital experience built in style.
The Answer
Ready for growth, the brand's new line, "Every Day Style," was the foundation for new messaging and positioning. I led a team through an evolved visual identity system that introduced a balance of high-street luxury and streetwear attitudes—translating this new brand look and feel into a digital shopping experience and branded campaign content. Named "Best Emerging Brand" at Project 2020.
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