Dazz
The Ask
Dazz is cloud remediation right from the start. In the cyber and cloud security space, there are plenty of tools and brands out there with the sole purpose of detecting threats. The fact is, the industry has over-indexed on detecting threats and not enough on fixing or remediating threats right where they start. This is where Dazz makes an entrance– providing security and development teams with visibility into threats from code to cloud.
The Answer
Creating and leading the team responsible for building a new brand framework and digital experience for Dazz would lead their brand out of stealth mode and into championing the way for a new way of securing businesses that operate in the cloud. My team was able to tap into the complexity behind what Dazz does and articulate their story in a way that would change the way people think about cloud security– making lives better for their security and dev teams.
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