MOVEWORKS

The Ask

The introduction of AI has revolutionized the workplace. Moveworks is Generative AI designed for outcomes, not output, making it easier for employees to get what they need when they need it while constantly learning the organization's unique data. This new brand needed a compelling brand platform and campaign to show the power of AI and the magic it creates.

The Answer

Welcome to Worktopia™. Leading a team of designers, developers, and copywriters, we built a magical world of work for employees. A global campaign, Welcome to Worktopia™ was one of WSJ's top-performing ads of 2022 and extended into an employer brand campaign—proving that AI makes work magic.

SERVICES:

CREATIVE DIRECTION / CREATIVE STRATEGY / MESSAGING FRAMEWORK / CAMPAIGN CONCEPT & DEVELOPMENT / COMMERCIAL PRODUCTION / EMPLOYER BRANDING

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