QUALCOMM - SNAPDRAGON
The Ask
Throughout its four-decade history, Qualcomm has been at the forefront of developing the technologies that drive communication and pave the way for our connected future. In addition to spearheading the next generation of wireless communication technologies, Qualcomm's Snapdragon processors and chip technology are also transforming mobile gaming, audio, and camera technologies. Qualcomm’s Snapdragon Insiders team needed a new visual storytelling platform for showcasing the world ‘powered by Snapdragon.’
The Answer
I led the creative development and content production for Qualcomm's Snapdragon Insiders campaign launch, which introduced a new visual storytelling platform for the brand's "powered by Snapdragon" line of products. In collaboration with Grizzly, we were tasked with creating a new visual identity and brand expression system for Snapdragon—turning it into a powerhouse consumer brand. Although Qualcomm ultimately decided to keep this rebranding effort in-house, elements of the new storytelling framework and foundational expressions can still be observed throughout the brand today.
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